Lördagsgodis – the Swedish secret to to sweets!

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Sweet treats on Saturdays

Back in the 1950’s and 60’s there was an idea to control the amount of candy kids in Sweden ate. The idea got popular and still to this day, is a well known concept among Swedes of all ages. The idea was based on a study done in Lund, known as the Vipeholm experiments. Lördagsgodis, or “Saturday’s Candy” was a way to control the eating of candy and only have one day a week were eating candy was “allowed”. This is still commonly used amongst parents with children even though it was first brought about some 70 years ago.

With that being said, we’re happy to announce our collaboration with Retrokaramellen, a Stockholm based candy company specializing in Swedish traditional and not-so-traditional candies! Now you can find their assortment of candies on a nicely put together stand in our gift shop on the first floor. 1 pack is 49 SEK and a 2 pack cost you 85 SEK. Don’t miss out on this opportunity for some extra good Swedish candy for Saturday, so come on over to the Tower and get some!